Governance Social Media Index Report 2016

The use of social media in Ghana, one of the first countries in sub-Saharan Africa to have Internet access has really caught on well with all segments of the population, particularly with political parties and their leaders as a medium for political engagement. In addition, key election management bodies also reach out to their target audience through social media. This Governance Social Media Index-Ghana report provides a baseline information about the presence of political parties, political party leaders and key election management bodies on social media in Ghana and their followings as at June 8th, 2016. Essentially, this report will form the basis for measuring how these political party leaders and institutions utilize their online platforms to reach out and engage their target audience and how this impact their electoral fortunes and the general society.