3rd Quarter Social Media Index Report – October 2016

Premised on the same objectives as the 1st and 2nd Quarter reports, Penplusbytes’ 3rd Quarter Social Media Index (SMI) report reviews the outlook and performance of various Newspapers, Radio and TV establishments in Ghana based on their presence, followers and likes on social media; particularly Facebook and Twitter. With data collected remaining valid as at 15th October, 2016, this report measures how media entities utilize their online platforms to reach out and engage their target audience by employing a quantitative research module. The module provides relevant numerical figures which informs the rankings.