Penplusbytes in collaboration with Online Editors Ghana and Now Available Ghana is organizing the first Online Editors Strategic Seminar on monetizing online news in Ghana at the New Media Hub in Accra.
Online Editors Ghana comprising editors of news websites of media houses in Ghana including Graphic Group, Joy FM, BFT, Citi FM, 3News.com, Starr FM and many more will be in attendance.
The seminar is based on the premise that readers are visiting social networks to consume news as often as they are accessing news sites or news apps. For smartphone users, their first look at news in the morning is quite likely via a social platform.
Publishers, however, are not reaping the monetary rewards of higher readership in social platforms—Facebook and Google are the big winners there.
The explosive proliferation of technology also creates both opportunities and challenges for media and entertainment (M&E) companies. This has rendered monetizing digital content is a new challenge.
According to Executive Director of Penplusbytes, Kwami Ahiabenu II, “The seminar is quite strategic in identifying the prospects and challenges of monetizing online news in Ghana. Online is the way forward for news content and we need to divert a lot of attention there. Penplusbytes is leading in that direction with this seminar”
Penplusbytes is a not-for-profit organization driving change through innovations in three key areas: using new digital technologies to enable good governance and accountability, new media and innovations, and driving oversight for effective utilisation of mining, oil and gas revenue and resources.