Social Media Index (SMI) Report – June 2016
Penplusbytes, a leader in enhancing the work of journalists and promoting effective governance using technology in Africa, has released the 2nd Social Media Index (SMI) report on Ghana's print, and electronic media - Radio and Television. This SMI report reveals the performance of established newspapers, radio and TV stations in Ghana in the 2nd quarter of the year based on their presence, followers and likes on social media as at 30th June, 2016. Essentially, this report measures how these media entities utilize their online platforms to reach out and engage their target audience by employing a quantitative research module. The module provides relevant numerical figures which informs the rankings.